Viña Concha y Toro (Centro del Vino Pirque)

The winery

Viña Concha y Toro was born in Pirque, south of Santiago, when Melchor Concha y Toro brought vines from Bordeaux, invested in machinery and built an underground vault to store his wines; the winery itself dates that beginning to 1883. From that cellar comes the house's best-known story: to protect his finest wines, Don Melchor spread the rumor that the devil lived among the barrels, hence the name Casillero del Diablo. Today the company sells in more than 130 countries, according to the winery, and in Pirque it keeps its origins: a 22 ha park and the Casa Don Melchor, the family's former summer residence, both National Historic Monuments since 1971, also according to the winery. In July 2025 the Centro del Vino (Wine Center) opened here, with more than 12,000 m² and the museum trail El Origen de una Leyenda (The Origin of a Legend).

The visit is in Pirque, but the wines come from several valleys. In the Maipo, the Cabernet Sauvignon is harvested in the century-old Pirque Viejo vineyard, and the Concha y Toro line has The Master as its icon label. Among the company's facilities that do not receive tourists are two tied to its icon wines. The one at Peumo, about 130 km south of Santiago and 170 m above sea level, beside the Cachapoal River, is the source of Carmín de Peumo, which the winery presents as Chile's first icon Carménère, and of Terrunyo Carmenere; according to the winery, it covers about 1,000 ha, 450 of them Carménère. The Limarí facility, in La Chimba Sur, Ovalle, is the former Viña Francisco de Aguirre, bought in 2005; its Quebrada Seca vineyard yields the Chardonnay and Pinot Noir of Amelia. Those wines can be tasted in Pirque: Carmín de Peumo and Amelia are among the labels at Bodega 1883, and Amelia is also sold in the online store. Viña Maipo, a brand of the group, has no visits of its own either.

Almost all the experiences start from the two-hour Visita Guiada Premium (Premium Guided Tour): park, sensory experience and museum, the Casillero del Diablo underground cellar, the Bodega de Guarda del Alto aging cellar, the lookout, the variety garden and a tasting of four wines with a glass to keep. To that tour you can add a tasting of Concha y Toro, Marques de Casa Concha or Cellar Collection, a lunch at Bodega 1883 or a pairing at La Gran Barra; there is also an evening experience with dinner and the Diablo Wine Sunset, outdoors and with a DJ. Book online on the wine tourism site, in Spanish, English or Portuguese depending on the time slot; private tours and groups of more than 25 people are arranged by email. Children can do the tour, but under-18s do not enter the tasting room, and pets are not allowed. Bodega 1883 and La Gran Barra can be visited without a tour, and the wines are bought at the on-site store or at Descorcha, its online store. Get there by car, with free parking, about 45 minutes from Santiago, or by metro to Plaza de Puente Alto and then by taxi. In the same park, Casa Don Melchor sells its own tastings of the Don Melchor wine separately, from CLP 160,000 per person, and has its own profile on this portal.